When someone needs hyperbaric therapy, they Google 'HBOT near me' — they don't open Instagram. SEO and GMB are your inquiry channels. Social is different — but it's not unimportant.
Social wins referral relationships. Physicians, wellness practitioners, and case managers are on Facebook and Instagram. One solid referral relationship can be worth tens of thousands of dollars per year.
Social builds patient trust. People in your area see your content and patient stories regularly. Your name comes to mind when they or a loved one needs HBOT.
If you expect social to fill your calendar with urgent bookings, it won't. If you want referral relationships and a brand that looks credible — that is what we do.